Future-Proofing Your Mobile Budget Marketing Strategy
Mobile Pocketbook Advertising
Mobile wallets, like Apple Pocketbook and Google Budget, store electronic versions of bank card, loyalty cards, event tickets, promo codes and more. They're an important consumer interaction tool for brand names because they're an irreversible, easy-to-find, low-barrier way to attach and convert.
Unlike emails or social media ads, mobile budget passes can be frequently upgraded with dynamic content-- which consumers want and anticipate. As an example, a store can establish an automated project that sends daily deals to its mobile purse pass holders for a restricted amount of time.
This in-app events sort of targeted messaging programs you respect your most loyal customers while also driving more transaction frequency-- a powerful combination. It's a particularly efficient technique for brands that wish to drive client loyalty without having an app.