Future-Proofing Your Mobile Wallet Advertising Technique
Mobile Pocketbook Advertising
Mobile pocketbooks, like Apple Purse and Google Pocketbook, store electronic versions of charge card, commitment cards, event tickets, promo codes and more. They're an invaluable customer interaction tool for brand names because they're a permanent, easy-to-find, low-barrier method to attach and convert.
Unlike emails or social networks ads, mobile budget passes can be regularly upgraded with vibrant material-- which customers desire and anticipate. For instance, a merchant can establish an automated project that sends everyday offers to its mobile purse pass holders for a restricted period.
This kind of targeted messaging shows you care about your most loyal customers while also driving more transaction regularity-- an effective mix. It's a specifically efficient method for brands that wish customer retention to drive customer loyalty without having an app.